Tag Archives: brand

A Guide To Positioning And Branding

branding

An IM Guide to Positioning and Branding. Branding A lot of people think that branding is a negative thing (and I guess it is in a traditional sense). We are not talking about institutional branding – that’s where people try to get you to associate one or two words in your mind which automatically make them think of your product. Good branding is when you think ‘headache’ you might think Tylenol or Ibuprofen or something like that. That’s branding. They have linked in your mind one word […]

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