Category Archives: Marketing Strategies

Pros And Cons Of Pop Up Forms

pop-up forms

Most website visitors hate pop-up forms, but despite that, many websites use them. Why? Because they work. You’ve seen pop up forms, and you might even be using them in your business. But just in case you’re not sure what they are, think back to the last time you went to a webpage and a form suddenly appeared, asking for your info in exchange for a free treat. That’s a pop up. No doubt you’ve heard a friend complain about them, or perhaps you’ve even cursed a […]

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Should You Fake It Until You Make It?

fake it until you make it

I was on the Warrior Forum the other day, looking at a thread started by someone who needed advice. It seems he wanted to know how to make his first $1,000 online. Good question, right? A lot of people want to know that, and there are plenty of marketers out there willing to give advice on how to do it – marketers who have already DONE it, by the way. But here’s the rub – this particular individual had an ad in his footer. And his ad […]

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Introduction to Social Media Marketing

social media marketing

If you’re planning to start an online business, or if you already have one, you need to get your products or services in front of as many faces as possible. You must show your offers to potential buyers wherever they are, also on social media. Promoting on social media must be done in a certain way, you can’t just go to the sites and say “buy my shit” if you do that you’ll be labelled as a spammer and it won’t do any good for your business. […]

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A Guide To Positioning And Branding

branding

An IM Guide to Positioning and Branding. Branding A lot of people think that branding is a negative thing (and I guess it is in a traditional sense). We are not talking about institutional branding – that’s where people try to get you to associate one or two words in your mind which automatically make them think of your product. Good branding is when you think ‘headache’ you might think Tylenol or Ibuprofen or something like that. That’s branding. They have linked in your mind one word […]

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Content is King, But Not All Content

You Need Content “Creating a lot of content,” is a really fuzzy sort of thing, isn’t it? I’m sure lots of marketers you’ve been learning from have told you to do just that. They’ve told you to create a lot of content and your business would grow. So, you started creating content here and there but didn’t really see the growth you expected to see and understandably became frustrated. That’s okay— it’s not your fault. It’s time to escape the blame. There are perhaps two problems going […]

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You Can’t Ignore Using Video In Your Marketing Anymore

Why Video Marketing It’s a fact that video is the most powerful way to do marketing and communication today. It drives more engagement than any other form of content out there. It boosts conversion like few other things can. It is seen as a must-have for any business both because it is indicative of their ability to keep up with the times and also because it’s what audiences want. As humans in the information age become increasingly less interested in reading textual content (thanks, public schools) and […]

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How to Arrange Items in an eCommerce Store for Maximum Sales

If you look at a brick and mortar high street store, something interesting you may notice is the way they lay out their items. Everything in that store has been carefully placed and thought out in order to have the maximum impact on the visitor and to encourage them to buy. This is also why your local grocery store keeps changing the layout of the place they’re doing it to ensure that you have to search around to find things thereby coming across more items that you […]

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Should You Sell Your Own Digital Product or an Affiliate Product?

Selling digital information products such as eBooks, courses and video series is one of the very best way to make money online. This is a very simple business model that will allow you to make money by selling a product that costs you nothing to produce and that doesn’t require storing or even delivering. Everything you sell will net you almost 100% profit! But the question is whether you should develop your own digital product, or whether you would be better off selling a product someone else […]

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Top Tips for Working From Home as a Digital Marketer

If you make the decision to become a full time digital marketer, then you’ll not only be changing your career but your entire way of life. As a digital marketer you’ll be someone who is able to work from anywhere in the world, who doesn’t answer to a boss and who can potentially earn much more money by running their own business with very low overheads. But there are challenges here too. One such challenge is how you stay motivated when working from home. Another is how […]

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