Now, be ready and open your mind for new possibilities. At this moment, when you are doing affiliate marketing, you are in a competition with other affiliates selling the same products and use the same methods.
Isn’t it hard to get an edge by being unique and different from other affiliates? Or convince people to purchase your product rather than from them?
Being prepared for your promotion or the product launch you are advertising is the single most important aspect of having a successful affiliate marketing business.
Like anything else, you need to treat this like a business. How many successful businesses do you know that don’t plan out their strategies? This is no different because you need a strategy to execute. So, ask yourself these questions:
What about offering more than what others can do? Would you mind giving an extra to attract more customers and get more sales?
If you are willing to level up then you should know the answer. The answer is Sweet Bonuses!In reality, most people out there are “bonus shopping” before they buy anything online these days.
If customers can get something that adds value to their purchase or is more valuable than the product purchase price, surely it will be converted into more sales for you and the vendor.
Bonuses mean more value to the customer. In fact, most of the time bonuses are usually worth more than what the products are worth. If previously, a review article is like the Force for a Jedi, then Lightsaber is the bonus. Without it, you only get a plain Jedi with his Force…
So yes, you are selling the same thing as other affiliates servicing the same market. However, by having bonuses that are truly valuable, the customers would prefer to purchase it through your link. Bonuses are obviously designed and implemented with the aim to increase sales.
They must be readily available and accessible to all customers once they purchase through your affiliate link. It creates excitement and the result are both rewarding and profitable. Time to prepare those Lightsabers!
Bonus Technique
It is true that the customers are paying for the main product but no one can afford to say NO for a better offer with an EXTRA. “It’s not easy to make my bonuses stand out from the rest, I’ve tried it before…”
That is because you’ve missed some important factors when coming up with really captivating bonus. You must meet a few standards. So, you might want to take note of all this.
A good bonus offer is something that cannot be turned down. It should be something that would catch the attention of your potential customers making it special from others. Remember, be UNIQUE. Make it IRRESISTIBLE.
So, what should your bonuses be like? What is the proper criteria for you to put up bonuses? What are the things that you should know when setting up your very own bonuses?
Relevance
If the bonus is not at all relevant to your product, then the buyers who got it wouldn’t appreciate it and might even be confused by the bonus deal. Also, they won’t feel rewarded.
For example, you have chosen a product that offers range of video template for video marketing purposes. Relevantly, what would be closely related to a video template? What might your prospect need when buying this product?
Don’t you think once buyers have created videos, they will be needing traffic to increase the view? You just found yourself an opportunity right there! You can give a bonus relating to traffic generating secrets or even a YouTube traffic hacks. The possibilities are endless!
Raise It Up
If this product you’ve chosen cost $67, your bonus should worth 3 times the product! If your product is 100 dollars, your bonus should worth 300 dollars. This is not a rule that you must follow. Just a general principle.
Your bonus works as a motivational push for your buyers to take actions in purchasing your product. But you would be surprise at the amount of earnings you can get if you apply this rule to your bonuses!
Rarity
Thirdly! Your bonus must be rare. Meaning, it is only accessible through you. If you provide a bonus that can be found elsewhere, it won’t be special anymore and the prospective buyer might not be intrigued by it.
When you promise to give something, you should give it right away. Buyers will be very excited to receive the special bonus that they will receive. It is perhaps the primary reason why they purchase through your affiliate link in the first place.
In fact, as much as you want more customers and prospects to come, keeping the same buyers is even better. Giving them disappointment by giving the promised bonus late would certainly hurt your business and reputation. Be extra careful and be responsible.
Despite your different methods of delivering bonus content to the buyers; manually or through automation, always remember to deliver them in a timely manner.
Be Adventurous
And by being adventurous, I mean try to win affiliate contests! At times, product vendors will organize affiliate contests as a competition. Affiliate with the most number of sales in the set time will win a prize.
They are used as incentives by the vendors to increase the number of affiliates who support and get onboard with their product launch.
In order to increase your sales for the affiliate contest, you can use the scarcity factor as your sales technique. This technique creates a sense of urgency for customers to purchase a product through your affiliate link by presenting it as limited for a short period of time.
The best strategy is to join forces with other affiliates to create super bonuses to increase your sales and as a team, you can win the affiliate contest to put some extra cash in your pockets. You have extra value in your bonuses because you are leveraging each other’s efforts.
Reuse
Lastly, your bonus offer will not end at that one promotion only. You have spent a lot of time and effort in formulating ideas and getting necessary things done to come up with such a great offer.
If you’re going to duplicate the same great offer for another promotion, you will surely save time and energy for not doing the same thing again.
Nevertheless, you can use the same offer with the same great result if you have made it doable with other promotions.
So, before you give access to your awesome bonus you need to verify that the customer actually purchased through your affiliate link. It is important to ensure that you are not giving access to those who did not purchase through your link. This is unfair to those who did.
Have them submit their purchase transaction information so you can verify their purchase. Once you have verified the transaction simply create a user account and password for the user and send them the login details via email. That’s it!
Types Of Killer Bonuses
Nothing is more appealing than a sweet bonus, that will help you gain all the extra cash you deserve.
You should know the most essential thing about offering a bonus is that it’s all about value. Don’t just go around giving Lightsabers if you are not going to teach them about the Force.
You’re not aiming just to provide a bonus just to simply to allow people to get what they want. Your goal is to provide more value to your audience and give them a greater experience with you.
You want to create and build bonuses that are congruent to the main product you are promoting. Something that will help your subscribers make more money with the main product or make it easier for them the use it faster.
The most important thing about creating great bonuses is making them USEFUL. Not just random stuff, but practical things that people actually find it worthwhile to use. By offering a lot of useful bonuses, your offer is going to look more appealing to your customers.
Here ist he list of some bonuses that I’ve worked on in the past;
E-Books or Special Reports
You are an expert on subject topics within your niche. All you need is the confidence to put your knowledge on to digital paper. If you have written a book report in a school, you can create a report or e-book that only you can deliver. It will be completely unique because that is your original content.
You can always have this outsourced as well if you choose to speed up the process. It can also be interviews, testimonies and many of the likes that pertain to the product. You can also add a special report to it to add some value to your original product.
It can be in many forms. First, it could be conducting an interview with a knowledgeable person to discuss about the product or maybe something that is relevant to the product.
For instance, there are some books to ‘help someone about something’ plus ‘a transcript of the interview’ as a bonus. In the interview, the discussion is all about dating, and then naturally the interviewer shares some expert insights and ideas with regards to dating.
Special report functions as a teaser for the reader. And you don’t have to show the entire picture or words in the special report. This would make the readers more interested and curious. As a result, they end up buying the product.
Videos
This is for affiliates that want to provide a more visual experience for their buyers. For example, a tutorial video teaching your buyers how to use your front-end product can be a really favorable bonus.
People nowadays are more exposed and find visual experiences more convenient than printed or written words. In addition, videos are suited and very effective value of your product since it helps the user to understand the product better, and this is what they are usually looking for.
People love training videos that teaches them what they want to know. A great video tutorial recorder to use would be Camtasia Studio.
It is one of the easiest software to use if you ever need to record an on-screen video tutorial. What’s more their interface is very user friendly and you can do multiple editing to it as well.
By creating short videos and presentations, you can use these as bonuses. This will not only create content for you it will also build your brand that is equally important.
Audio
This is another option for you. These days, people are so busy and they are constantly on the go. This is your chance to target such prospects. Audio recordings of videos and seminars are valuable because they can easily be added to your subscribers’ smart phones or any device they use to listen to
music or audio.
They can now learn and take advantage of your bonus as they go through their busy schedules while trying to build their online business.
Downloadable Software
This right here is a nice bonus too, especially for products that require a particular software or tool to work better. So, if you want to make your bonus crazy attractive, consider using software or tools to offer great advantages as a bonus offer.
Taking price into consideration, software or tools are usually expensive because it adds extreme value to your offer. So, when you are offering this kind of bonuses, the buyers would definitely jump at the chance to make the purchase immediately.
They are categorized as a rare item, and rarity equals exclusivity, which makes it more desirable to the customers. Software and tools are always needed by customers and any additional tools that can help someone be more efficient will be most valuable.
A very irresistible offer for example is a product related to photography and the bonus is an editing tool, which has of high value. Also, it’s relevant to the product, making it more desirable.
Remember, these are bonuses for the buyers, so the software should only be accessible to them.
PowerPoint Presentation/ Template
Just like tools and software, this bonus works well for creative-based products.
Templates can exist in many forms like a poster template, PowerPoint slides templates, etc.
For poster and design templates, you can include it as a bonus to a product that is related to editing or designing. If the product is a tutorial or perhaps, a designing tool – giving your buyers a set of templates is a great reward.
After all, we’re living in a world where people value convenience. In other words, tools that help things to work easier than usual are highly appreciated.
Another bonus idea that you could use is a set of ready made templates that is related to a presentation or video recording. Let’s say you are selling an e-book that is a guide on“How To Make A Powerful Presentation”.
Providing them with presentation templates would be a great big plus. Having this as a bonus offer will not only help the users butit will also give them a big push to create more contents.
Another thing to take note of is that some users are not well-versed in designing presentation slides. To them, the provision of templates for presentation slides is very useful and beneficial. When you are selling something like this, you want to make it as easy as you can for the users. This will make the bonus you are offering all the more enticing.
Group Coaching Call
This is a bonus that you do not have to deliver up front and can be completed after the promotion is over. These coaching calls can be delivered as a webinar. You can be live on camera or use a presentation to deliver to your subscribers. Creating a presentation related to the product you are promoting will help them to use the product even better and successful.
You can also invite the product creator on to the call. This is to show your audience that you care about them and that you are going to deliver secrets about the product that they cannot get with anyone else.
Exclusive Interviews
This an awesome bonus to deliver to your subscribers and customers. It is extremely easy to do and is a highly perceived value as a bonus. Asking product vendors for an interview is a great way to deliver good content about the product you are promoting to your audience. These interviews can
be used to deliver insider secrets about the product. You can use it to increase your conversion from your bonus page!
Interviews can also be transcribed into e-books or audio recordings if you interviewed your expert live.
Private Label Rights (PLR)
Now this is a great tool you can use to create bonuses. But, you need to do it the right way. When using PLR content to create your bonuses you will need to completely change the content to be unique to you. “But I thought you can just use it as it is?”
Well, PLR content is purchased by hundreds or even thousands of people. The last thing you would want to happen is to have the same content with another affiliate because both of you have the same PLR package.
You want to make sure your bonus is unique, right? To achieve it is simple. Change the content to be your own.
Changing the graphics is the first step in making your private label rights content unique. Outsource that job. Head to Fiverr.com or even Upwork.com for a wide range of freelancers!
Next you would want to review the content and make sure it is as what you’ve set it to be. Don’t forget to make any updates or changes that you think are necessary to reflect what you are trying to deliver to your audience.
You can also repurpose your own content.Using what you already have is the quickest and easiest way to make unique bonuses your subscribers will love.
Free Membership
As you probably know by now, exclusivity sells. There is nothing more exclusive than an access to exclusive content. And what makes content exclusive?By having to have a membership to get access to it!
Some access of websites is limited to only members. To obtain a membership, they must make payment. Giving the buyers access when they buy your product is a sale-closing offer.
You are giving them free access to paid content. Additionally, you can also provide them with special benefits as members of your website. For example,a bonus that allows access to other bonuses.
And there you have it! These are top killer bonuses that can help one earn more. It takes a lot of patience and risk that’s for sure. But you know what, it’s worth.
