This Is How You Write A Good Blog Post

A well-written blog post is similar to a good handshake; it helps to convey professionalism and not only that it promotes trust and encourages the other person to get engaged. Copywriting for webpages is an art, one, which can quickly be learned. Here is a simple checklist that can help you:

What comes first?

Choose the subject for your blog post and do the research that’s necessary.

Do a keyword research and find a keyword phrase for your blog post.

Choose a keyword that can generate a decent amount of traffic, with not to much competition.

Look at the content on sites of successful competitors. View the content through a customer’s eyes.

Back up and support the claims you make. Do it by:

> Adding statistics
> Adding research data
> Adding case studies
> Adding testimonials etc.

Make your copywriting feel like a conversation. Tone down your hype.

Make use of positive language. Do not overdue negative expressions as that can leave a negative impression only.

Prevent the use of corporate speak, Jargon and bureaucratic Hype. All of these might be difficult to understand.

Make use of short words. For example:

> Get vs. obtain
> Help vs. facilitate
> Rid vs. eliminate

Do not forget the important details. Make your copy trustworthy, real and concise.

Tell a story to your audience. Write professionally and don’t hesitate in adding emotions and character.

More Tips

Keep your blog post copywriting simple.

Use the same template for all your blog posts.

• Headline
• Introduction
• Body (divided by subheadings)
• Conclusion

Make your website copywriting skimmable. Do this by:

> Using short paragraphs with a lot of white space around them.
> Go on to bold anything that is important.
> Use a bullet point list to state your claims and statements.

Make use of images so that the social exposure of your website increases.

Always begin from the most important. Make use of the upside down pyramid structure for each of your paragraphs.

Never have more than 300 words between your subheadings.

Do basic SEO for your blog post, see how you do that here.

Carry out proofreading and editing. Use tools like Grammarly, Paperrater.com and editor.typely etc. to help you out.

A Good Headline is Very Important

Start off with a title don’t just start writing a blog post unless you have the exact title.

Eight out of ten people will read your headline but only two out of ten will click through and read the rest of your article doesn’t matter how amazing blog posts you write, if you don’t write a good headline no one’s gonna read the rest of your posts.

How to and list based headlines are evergreen, I use “This Is How You Write a Good Blog Post” as my headline for this blog post, “10 tips for writing a good blog post” would be the list based version.

Introduction

After your headline comes your introduction. Don’t make your introduction to long, it should just be a few sentences telling people what they will learn from your blog post, try to get them hooked on your article.

I always use bolded and italic H3 paragraph for my introduction, it grabs the reader’s attention.

The Body

Now that we got the introduction done let’s get into the body of your blog post.

Keep in mind your content should be easy to skim, if people can’t skim it, you’re not gonna do well. In your body use subheadings and keep your paragraphs around five to six lines max.

Write in the same way as you would write a letter to a good friend and use images in your post.

Your Conclusion

Last but not least you want to wrap up your post with a conclusion. The conclusion summarizes what your post was about, and you should end your conclusion with a question. Ending with a question, more people are likely to leave a comment.

Conclusion

It will not make you a great writer if you follow this guide, only one thing will make you a great writer, that’s practice. Every blog post you publish will make you a better writer, so don’t give up if your first articles aren’t that great.

What this guide will give you is a proven template for your blog posts, and some tips and tricks that can give you that extra edge.

Use this template for your blog posts and fill in the blanks with great content, this is how you write a good blog post.

Do you use another template for your blog posts, or do you think there’s something missing in this guide? then let me know in the comments below.