How to Make Money of a Blog
Should your blog just be an asset in your online business, or should it be “the business”? It’s the subject for this article. We will also look at the various ways you can monetize a blog.
4 Ways to Use a Blog
“The Hobby Blogger” Are using their blog as a kind of social media site. They just want to share their thoughts and opinions without the risk of having their content banned or removed by moderators.
“The Marketer” Are mainly using their blogs to write review articles (some would call them sales pitch) for the products or services they’re promoting.
They don’t write in depth long form articles like “real bloggers” do. Their blog generate very little organic traffic from search engines and are mostly relying on paid advertising and traffic from their email subscriber list. See an example of such a blog here
Their blog is 20% of their online business.
Their blog posts are 10% information and 90% sales pitch
“The Blogger” Are focusing 100% on their blog. Are writing well researched, SEO optimized long form articles that’s supposed to rank high in search engines.
They use the organic traffic their blog can generate to monetize their blog, and do not use paid traffic very often. They don’t sell something from their blog, but are monetizing it with ads from Google Adsense, Mediavine and other ad networks.
Their blog is 100% of their online business
If you choose that route, you need a lot of traffic before your blog can generate a job replacing income. At least 2-300.000 page views per month is needed. If you start from scratch, it will take 2-3 years to reach that goal if you’re doing a great job. You can reach that goal faster if you know how to use social media to drive traffic.
Their blog posts are 100% information
“The Versatile Blogger” Are also publishing SEO optimized long form articles on their blog, but are not relying solely on organic traffic and traffic from social media, they also use paid advertising to generate sales. The organic traffic they get to their blog will give them some data for their ad campaigns.
They very often use affiliate marketing as a monetizing method, but are very versatile in the ways they monetize their blog.
Their blog is 75% of their online business.
If you choose that route and are doing a great job, it should be possible to generate a good income within 6 months to 1 year.
Their blog posts are 85% information and 15% sales pitch.
An example of such a blog is the one you’re visiting right now.
5 Ways to Make Money of a Blog
A common way to make money of a blog is through ads on your website. There are two popular types of ads:
- CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that are placed either in your content or sidebar. Each time an ad are clicked, you’ll be paid for that click.
- CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
The most used network for these ad types is Google Adsense. You get a code that you copy and paste on your website, then Google will take care of the rest and show ads that are relevant to your content.
If you don’t like Google Adsense there are other similar networks you can join such as Mediavine and Adpushup. The amount you’re paid for a click or 1000 impressions will vary a lot depending on the niche of your blog, but you’ll need a lot of traffic before you can make serious money with this.
Selling Ad Space Privately
Working with advertising networks isn’t the only solution when you are selling advertising. In case you end up having enough traffic to your website, businesses may come directly to you and request that you submit their ad on your website.
You can even make contact with advertisers your self. The major difference from the above mentioned solution is the fact you have no middle man, therefore you can set your ad rates., no matter what niche you’ve
Trading private adverts can come in the form of ad banners, buttons, and links. Additionally you can make money creating sponsored articles where you write about or perhaps provide a review of an advertiser’s services or products.
An alternative option is to write an underwritten post or series, which is where you could write about any kind of topic, but the advertiser pays for a “Kindly brought to you by” mention in the content.
The ways you will be making income with this may vary. As an example, you could charge a one-time payment for a link within an article. If you are selling space for banner ads, you could charge your customer monthly.
Selling Products as an Affiliate
Affiliate marketing is another great way to make money of a blog.
Affiliate marketing is when you sell other peoples products and are paid a commission when you make a sale.
There are thousands of affiliate programs you can sign up for, no matter what niche you’ve chosen for your blog content, you can always find affiliate programs with products you can promote.
If you can’t find any affiliate programs for your niche, then there are probably no money to be made and you’ll do better in another niche.
After signing up for the affiliate program/network of your choice, you find products you want to promote and then you ask the owner of the product for permission to promote the product.
After you’re approved, you get your personal affiliate link, that’s how they know who generated the sale.
Sell Your Own Products or Services
Selling your own products or services is in my opinion one of the best ways you can make money of a blog. You’re in full control when you sell your own stuff. You know the quality (it’s hopefully high) and you keep 100% of money from the sale.
Here’s some ideas for products you could sell
- Online courses
- Video creation
- Website setup
- WordPress plugins
And the list could go on and on. Digital products will be the easiest to handle when you sell them from your blog.
Promote Products From Your eCommerce Store
You could kill it if you combine these two kind of websites, eCommerce+blog=$$$
eCommerce and Shopify websites don’t rank it’s that simple. Google and other search engines don’t like websites with a lot of buying links and only little content and therefore they don’t rank.
The owners of this kind of websites often promote them on social media sites like Instagram and Pinterest, because they won’t get any organic traffic to their sites.
Don’t get me wrong, Instagram and Pinterest are great places to promote eCommerce and Shopify stores, but you could multiply the traffic to your store if you also had a successful blog attached.
Search engines love blogs, which means they rank, meaning they generate lots of organic traffic, that could be attributed to your store.
Imagine this… You have an eCommerce store where you’re selling fashion clothes, and you also have a successful fashion blog, do I need to say more? no I think your imagination will do the rest.
Everything changes very fast in the Internet marketing and make money online space, but blogging is evergreen.
People still read books don’t they, yes they do and people still go to blogs for information.
But that doesn’t mean you shouldn’t adapt new trends to your blog. Although written content is the backbone of a blog, I think it will be a good idea to also use other forms of content, like video and audio.
If you’re considering starting a blog, I hope this article can give you some ideas for what kind of blog you want.